Well explore these questions and more below: The largest proportion (25%) of US TikTok users are 10 to 19 years of age. Globally, we spend an average of 2 hours and 27 minutes on social media per day. Currently, you need to be 16 or older . The online platforms teens flock to differ slightly based on gender. TikTok Statistics, Usage And Facts (2020 Report). 60% are between the ages of 16-24. (, The total TikTok app downloads from its launch to date in China is about 173.2 million. You need at least a Starter Account to use this feature. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender. Heres a breakdown of TikTok user by age: The social media platforms appeal to a young audience has taken TikTok (37.3 million) above Instagram (33.3 million) in terms of popularity among Gen Z users. Black teens also stand out for being more likely to use TikTok compared with Hispanic teens, while Hispanic teens are more likely than their peers to use WhatsApp. The majority of TikTok downloads emerged from Asia in the year 2019. TikTok: Key figures and statistics in the UK and in the - Digimind TikTok - trends start here. Split by age, the single largest group of TikTok users is female 18-24 year-olds (23.8%). The 45 to 54 age group makes up 1.67% of all TikTokers, followed by the 55+ group, with 0.32%. In addition, the share of teens who say they use the internet almost constantly has gone up: 46% of teens say they use the internet almost constantly, up from only about a quarter (24%) of teenagers who said the same in 2014-15. Not only is TikToks user base booming but also its daily activity. (, The download figures of TikTok apps are also representations of the total number of downloads that took place globally and TikToks all-time downloads. In the U.S., those ages 10-19 accounted for 25% of TikTok's active users. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. A smaller share of 13- to 14-year-olds (48%) think this would be difficult. Start a business and design the life you want all in one place. In addition, the share of teens who say they are online almost constantly has roughly doubled since 2014-15 (46% now and 24% then). Overview of TikTok Statistics, Usage And Facts (2020 Report). Top 64 TikTok Stats You Need to Know in 2023 - Influencer Marketing Hub Overall, Hispanic (47%) and Black teens (45%) are more likely than White teens (26%) to say they use at least one of these five online platforms almost constantly. All the listed creators are either American (5) or Canadian (2). But let's not forget that 30.9% of those 1+ billion active users are outside this . Do Not Sell or Share My Personal Information. Still, time spent on Facebook continues to fall as, Following 2022s social media demographic data, younger users continue to flock to TikTok and Snapchat. (, From India alone, there were 277.6 million TikTok downloads in the year 2019. (, By the end of 2019, TikTok topped the list of the most downloaded apps on the Apple app store. The teens who think they spend too much time on social media also report they would struggle to step back completely from it. Who uses TikTok, Nextdoor | Pew Research Center Its fair to say that TikToks global appeal has permeated several age groups and regions. Instagram and Snapchat are used by about 60% of teens and Facebook by just 32%. Asked about the idea of giving up social media, 54% of teens say it would be at least somewhat hard to give it up, while 46% say it would be at least somewhat easy. 1615 L St. NW, Suite 800Washington, DC 20036USA One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platforms highly-educated and high-earning base. Black teens do not differ from either group. In China, 60% of TikTok users . That said, Millennials dominate the platform. statistic alerts) please log in with your personal account. As always, their responses are incorporated into the general population figures throughout the report. "Distribution of TikTok users worldwide as of April 2023, by age and gender." (December 20, 2022). Show publisher information Distribution of TikTok users in the United States in 2022, by age group [Graph]. And 9 of the top 10 countries by TikTok penetration rate are located in Asia, with Chile (9th) being the sole exception. Show sources information Snapchat is still huge with the younger crowd, although it recently lost its top spot as, Even if you arent active on Snapchat, its a. YouTubes popularity among younger users highlights the ongoing, long-term shift toward video content. Social Media Demographics to Inform Your 2023 Strategy - Sprout Social If the above two statistics of TikTok did not impress you, then this one is sure to amaze you. That's more than half of the entire population of earth. When reflecting on what it would be like to try to quit social media, teens are somewhat divided whether this would be easy or difficult. The growth in the number of US TikTok users has been consistent over the years. Published on May 31, 2023. This analysis also explored how teens who frequently use these platforms may feel about their time on them and how those feelings may differ from teens who use these sites and apps less frequently. All of the 90% are highly active in it. More details about the findings on adoption and use of digital technologies by teens are covered below. (+1) 202-419-4372 | Media Inquiries. For teenagers and tech-savvy enthusiasts, TikTok is a whole new subculture. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Read our research on: Asian Americans | Supreme Court| Economy, 1615 L St. NW, Suite 800Washington, DC 20036USA The US experienced an increase of 19% in hours per month spent on TikTok last year. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Numbers, Facts and Trends Shaping Your World. TikTok Statistics And Facts (2020 Report) - SaaS Scout (+1) 202-857-8562 | Fax In the 25-34 age category, the gender gap falls to 3% and by the time we get to the over 55s, the gap has fallen to 0.6%. For instance, teens ages 15 to 17 (98%) are more likely to have access to a smartphone than their 13- to 14-year-old counterparts (91%). Smaller shares of teens who use at least one of these online platforms but use them less often say the same. With TikTok, online users get to create music, videos and do many fun activities, including TikTok challenges. Sister Dixie ranked second with $10 million. Download the Sprout Social app for Android in the Google Play Store. Teenage girls are slightly more likely to say it would be hard to give up social media than teen boys (58% vs. 49%). Let us check the various country-wise statistics of TikTok. Privacy ", We Are Social & DataReportal & Kepios & Meltwater, Distribution of TikTok users worldwide as of April 2023, by age and gender Statista, https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/ (last visited June 02, 2023), Distribution of TikTok users worldwide as of April 2023, by age and gender [Graph], We Are Social, & DataReportal, & Kepios, & Meltwater, April 27, 2023. Other social media platforms have also seen decreases in usage among teens since 2014-15. This survey asked whether U.S. teens use 10 specific online platforms: YouTube, TikTok, Instagram, Snapchat, Facebook, Twitter, Twitch, WhatsApp, Reddit and Tumblr. Largest age group: 25-34 (29.9%) Gender: 44% female, 56% male (no data on other genders) Time spent per day: 30 minutes Takeaways from Facebook demographics for 2023 Facebook still remains the largest social platform among consumers and marketers. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. Somewhat smaller shares of teen YouTube users (20%) and teen Instagram users (16%) say they are on those respective platforms almost constantly (about eight-in-ten teen users are on these platforms daily). The Latest TikTok Statistics: Everything You Need to Know The following are the statistics of TikTok usage from the teenage group. studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. This does not include instant messengers such as WhatsApp. TikTok is a powerful platform that enables users to do things creatively. The first group is the 35% of teens who say they use at least one of the five platforms this survey covered YouTube, TikTok, Instagram, Snapchat or Facebook almost constantly. This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook. The values may not sum up to 100 percent due to rounding. Download the app to get started. (, TikTok took just an additional 8 months to achieve half a billion downloads of its app and online usage. When looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% about Snapchat. 21 Amazing TikTok Statistics [2023]: Need To Know Marketer - Zippia Distribution of TikTok users in the United States in 2022, by age group Share of users Total 18-19 20-29 30-39 40-49 50-59 60-64 0%10%20%30%40%50%60%70%80% Additional Information Statista. There is a high statistical count amongst those sharing videos, and this indicates that TikTok is easy to operate and access. Source: datareportal.com What age group use TikTok the most in 2023? Across these five platforms, 35% of all U.S. teens say they are on at least one of them almost constantly. Use Ask Statista Research Service. These numbers are based on the latest research and social media statistics available at the time of writing. Learn more about how Statista can support your business. "Distribution of Tiktok Users Worldwide as of April 2023, by Age and Gender. TikTok Statistics UK: Demographics Who would you bet uses TikTok the most? TikTok is loved by people of all age groups. The platforms growth remains steady after experiencing a boom period in recent years. Instagram is an especially notable example, with a majority of teens ages 15 to 17 (73%) saying they ever use Instagram, compared with 45% of teens ages 13 to 14 who say the same (a 28-point gap). Fully 86% of teen TikTok or Snapchat users say they are on that platform daily and a quarter of teen users for both of these platforms say they are on the site or app almost constantly. Looking at TikTok penetration by nation, Saudi Arabia leads the way with around 9 in 10 (87.9%) over 18s using the social media app. Learn more about how Statista can support your business. The US has the single largest TikTok audience with over 135 million users. Available: https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Immediate access to statistics, forecasts & reports, Social media: active usage penetration in selected countries and territories 2023, Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Most used social media platforms by type in the U.S. 2022, Social network usage by brand in the U.S. 2022, Most downloaded social media apps U.S. 2022, Leading iPhone social media apps in the U.S. 2022, by downloads, Leading mobile apps in the United States 2023, by unique visitors, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Average daily media use in the U.S. 2022, by medium, Weekly time spent on leading online activities in the U.S. 2022, Most common social media activities in the U.S. 2022, U.S. users daily engagement with leading social media platforms 2022, U.S. social media interactions per article 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, Facebook users in the United States 2018-2027, United States: Facebook usage penetration 2018-2027, Facebook: monthly active users in North America 2010-2023, Facebook usage reach in the United States 2021, by gender, Facebook usage reach in the United States 2021, by age group, Facebook usage reach in the United States 2021, by education, Instagram users in the United States 2018-2027, Instagram usage reach in the United States 2021, by age group, Instagram usage reach in the United States 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Rate of Instagram user activity in the U.S. 2021, U.S. adults who have a favorable impression of Instagram 2022, TikTok: number of users in the United States 20219-2025, TikTok usage distribution in the U.S. 2022, by age, U.S. TikTok usage frequency 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Rate of TikTok user activity in the U.S. 2021, U.S. adults who have a favorable opinion of TikTok 2021, Twitter users in the United States 2018-2027, Number of LinkedIn users in the United States 2018-2027, Pinterest users in the United States 2018-2027, Reddit users in the United States 2018-2027, Snapchat users in the United States 2018-2027, Most well-known social networks in the United States 2022, Facebook brand profile in the United States 2022, Instagram brand profile in the United States 2022, TikTok brand profile in the United States 2022, Twitter brand profile in the United States 2022, LinkedIn brand profile in the United States 2022, Pinterest brand profile in the United States 2022, Reddit brand profile in the United States 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the U.S. 2018-2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Revenue of the social media advertising industry in the U.S. 2018-2027, U.S. internet users who think social media is good or bad for society 2022, U.S. adults supporting verification to create social media profile 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, U.S. adults on the metaverse replacing social media 2021, U.S. Gen Z opinion of social media appearance 2021, TikTok video content reach among U.S. internet users 2019, TikTok penetration worldwide 2019, by region, Brazil: share of TikTok app downloads 2020, Most popular Hungarians on TikTok 2020, by number of videos, Most popular Hungarians on TikTok 2020, by number of likes, Other apps used by TikTok users in Poland 2020, U.S. adults who think TikTok should be banned in the U.S. 2020, by age, Instagram & Facebook stories watching in Italy in 2019, by age group, Instagram & Facebook stories watching by the influencers' audience in Italy 2019, Most-followed Dutch-language TikTok creators worldwide 2022, Ecuador: leading TikTok mega-influencers 2020, by number of followers, Fastest growing U.S. TikTok influencers 2021, by number of followers, Nigeria: Instagram users 2022, by age group, Find your information in our database containing over 20,000 reports. The survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories. | TikTok is ramping up and maturing to meet the needs of its business-minded users. Chart. Both India and China combined contribute to about 40% of the total downloads of TikTok apps to date. Were Saas Scout, and were on a mission to HELP ambitious small businesses leverage software to grow. When it comes to what age group uses TikTok the most, there's no denying that the age demographics of social media users on TikTok skew on the young side 10 to 29 year olds comprise 62% of the platform's population, and only 7.1% of those users are 50+. Today, 97% of teens say they use the internet daily, compared with 92% of teens in 2014-15 who said the same. Marketers note that YouTube is still a sort of land of opportunity advertising-wise. TikTok Age Demographics [Updated Mar 2023] | Oberlo The easy to use app makes everybody a content provider, and it stands like an entertainment platform. The platforms ad revenue held steady from where it was last year as it approaches, This revenue growth signals not only the platforms influence as a social network but also as a. 2. Download the Sprout Social app for IOS Devices in the Apple App store. This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants. TikTok has been using 155 countries in the world, and it supports 75 languages. And 43% are male. Thats approximately 38% more than second-placed Indonesias 99 million users. (, TikTok is gaining popularity across South Asia and other European countries as well. (, Of all the TikTok users across the world, about 90% of them access it daily. Hispanic teens are more likely to be frequent users of Snapchat than White or Black teens: 23% of Hispanic teens say they use this social media platform almost constantly, while 12% of White teens and 11% of Black teens say the same. Today, with over 2 billion downloads globally (and counting! The platform saw a surprising spike in male users during 2021 but Pinterests core demographic remains female. Let's dive right in: TikTok Statistics (Editors Picks) TikTok active users: TikTok has 1 billion monthly active users. Please create an employee account to be able to mark statistics as favorites. 26% are between the ages 25-44. (, As each year progressed, TikTok could register a 6% growth per year. Specifically, you should focus on where your customers are. Older teens also say they would have difficulty giving up social media. As the graph shows, in every age group, most TikTokers use the app nearly every day. While this is not a comprehensive rundown of all teens who use any kind of online platform almost constantly, this 35% of teens represent a group of relatively heavy platform users and they clearly have different views about their use of social media compared with those who say they use at least one of these platforms, though less often than almost constantly. Those findings are covered in a later section. Tumblr has seen a similar decline. 50+ Important TikTok Stats Marketers Need to Know in 2023 - Hootsuite Black and Hispanic teens are more likely than White teens to say they ever use TikTok, Instagram, Twitter or WhatsApp. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same. TikTok Users by Income 18% of US TikTok Users Make Less than $25,000 a Year It remains to be seen how the recent shake-up in Twitters leadership will impact the app long-term. The short video content platform targeting the millennium users gives immense opportunity to share their creativity and thus establish their identity. A similar gap is seen between older and younger teens, with teens 15 to 17 years old being more likely than 13- and 14-year-olds to say it would be at least somewhat hard to give up social media. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information
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